Field Notes
Notes from inside
real operations.
What actually works when you put AI inside a business. Written from real builds, not press releases.
Context engineering: why your AI is only as good as what it knows about you
→Prompting is a party trick. Feeding your AI the right operational context — reliably, automatically, every time — is the real skill.
90% of UAE leaders are raising AI spend. Only 16% see revenue.
→The gap between AI spending and AI results isn't a technology problem. It's an operations problem — and it has a fix.
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